Roundy’s Partners with Brands to Award $35,000 to Susan G. Komen for the Cure®

MILWAUKEE, WI, December 1, 2009 – Today Roundy's Supermarkets made a $35,000 donation to Susan G. Komen for the Cure® for breast cancer research.

The money will be distributed to the Milwaukee, Central Wisconsin and Madison, Affiliates of Susan G. Komen for the Cure to fund breast cancer education, screening, and access to treatment.

Vivian King, Roundy's Director of Public Affairs, presented the larger-than-life check to Sally Sheperdson who accepted it on behalf of Komen. Shepherdson serves as Executive Director for the Komen Milwaukee Affiliate.

"Roundy's and the Roundy's Foundation have a long history of supporting breast cancer awareness," says King.  For several years, we have donated thousands of dollars in water and snacks to the Komen Race for the Cure in Milwaukee and other cities.  We were happy to partner with some of the brands featured in our stores to generate today's gift to support Susan G. Komen."

Sheperdson adds, "We are grateful to Acosta Sales and Marketing and Roundy's for their generosity. These funds will be put to work locally to provide free mammograms and access to treatment for uninsured and under-insured women in Wisconsin."

The partnership consisted of Roundy's Supermarkets and Acosta Sales and Marketing's Swanson, Gorton's, Welch's, Mott's, and Bush's manufacturer clients. All of Roundy's 154 Pick 'n Save, Copps, and Rainbow stores in Wisconsin and Minnesota participated in the special promotion to support the Komen donation.  On-shelf point-of-sale and a half-page spot in the stores' weekly ads let shoppers know how to show their support by purchasing participating products.

The ceremony took place at Pick 'n Save, located at 1717 N. Mayfair Road in Wauwatosa.

About Susan G. Komen for the Cure®:

Susan G. Komen for the Cure® is the global leader of the breast cancer movement, having invested nearly $1.5 billion since inception in 1982. As the world's largest grassroots network of breast cancer survivors and activists, the organization works together to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Susan G. Komen Race for the Cure®, and generous contributions from partners, sponsors and fellow supporters, it has become the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.

About Roundy's Supermarkets:

Roundy's Supermarkets, Inc. is a leading grocer in the Midwest with nearly $4 billion in sales and more than 19,000 employees.  Founded in Milwaukee in 1872, it operates 154 retail grocery stores and 88 pharmacies under the Pick 'n Save, Copps, Rainbow and Metro Market banners in Wisconsin & Minnesota.  For more information about Roundy's, visit the company website at www.roundys.com.

About Acosta Sales and Marketing:

Acosta Sales and Marketing Company is a leading full-service sales and marketing agency in North America, providing outsourced sales, merchandising, marketing, and promotional services to manufacturers in the consumer packaged goods (CPG) industry. Headquartered in Jacksonville, Fla., Acosta has more than 13,000 associates and has operations throughout the U.S. and Canada. For more information visit www.acosta.com.